CTRAM was set up to do one thing well — work at the seam of brand strategy, creator partnerships and applied AI, in a way that's defensible to a CMO, a creator, and a finance director on the same Tuesday.
Influencer marketing has spent a decade being measured in the wrong units. Reach. Impressions. Vague brand-lift studies signed off by people who'd rather not look too closely. Meanwhile the most interesting creators have quietly built businesses underneath their content — products, services, communities, ventures — and the agencies advising them have, mostly, kept selling posts.
CTRAM was started to do both halves of that job properly. Match brands with creators using analysis that can be defended in plain English. Help creators build the things they actually own. We don't see those as separate practices — they're the same problem from two ends.
We're small by design. Every engagement has a senior person doing the actual work, not a senior person doing the pitch and then handing it down. We turn down work we can't be useful on — including, often, work we'd like to be useful on. That's the discipline we built the firm around.
We use AI heavily in the analysis layer. We do not use it for taste, voice, contracting, or anything that has to look a human being in the eye. We explain what the machines did, and what we did, on every brief.
We're built in London because that's where we live, but the work is largely remote and the partners and creators we work with are international. We don't think geography is the operative constraint anymore.
CTRAM Limited
Company number 15908567 · Incorporated 20 August 2024
Registered office: Unit B, 66–68 Bell Street, London, NW1 6SP, United Kingdom
Engagements are governed by our standard terms of engagement, made available with every proposal. We carry appropriate professional indemnity insurance and abide by the Advertising Standards Authority's guidance on disclosure for paid partnerships in all UK-targeted work.
We're discreet about our client list. We'll talk about specific work in private, under NDA, with prospective clients and creators — but we don't publish case studies on people who didn't ask to be a case study. If a partnership is public-facing and our partners want it spotlighted, we'll let them speak first.