For creators

You built the audience. Now own the value.

Most agencies are paid to fill your calendar with brand deals. We're paid to make you worth more — in five years, and in fifteen.

Partnerships

Brands you'd actually endorse. Rates that reflect the asset.

Products

Physical, digital, services — built around the audience you have.

Ventures

Equity, SaaS, advisory roles, founder positions where they fit.

Strategy

The five-year shape of the thing, not the next month's posts.

01 — What we work on

Three stages. You're probably in one of them — and we'll tell you honestly which.

Stage 01 — Establish

Brand deals, without the bleed.

You have an audience and inbound interest, but you're leaving money — and dignity — on the table. We close that gap.

  • Inbound triage & representation
  • Rate cards backed by real benchmarks
  • Contract review & rights protection
  • Long-term partner relationships, not one-offs
Stage 03 — Compound

From creator to operator.

A second product. A holding shape. Equity in partner brands. The pieces of a business that keeps running when you take a year off.

  • Portfolio & venture strategy
  • Equity deals & founder positioning
  • Hiring, advisors, board structure
  • Cross-border tax & corporate planning support
02 — Frank answers

The questions creators actually ask us.

Do I need a certain follower count to work with you?

No. We've worked with accounts in the high tens of thousands and accounts well into the millions. Engagement, commercial intent and the quality of the audience matter far more than the headline number. If we don't think we can add a meaningful multiple to what you're already doing, we'll tell you.

How do you get paid?

Three shapes depending on the work: a percentage of the partnerships we source, fixed retainers for strategy, and equity or revenue share on products and ventures we help build. We're explicit about which applies to which piece, in writing, before anything starts.

I already have a manager. Can you still work with me?

Often, yes. Many creators have a manager for day-to-day partnership flow and bring us in on the longer-horizon work — products, ventures, positioning. We're not territorial about it.

What's the AI doing, and what are people doing?

AI does the heavy reading — millions of posts, comment threads, audience signals — that no human team could process. People decide what to do with what we find. We never let a model make a call about your brand, your taste or your reputation. Those are calls you make, with us in the room.

I'm not based in the UK. Does that matter?

No. We're a London company, but our work is largely remote and our partner network is international. Cross-border tax, contracting and IP we can help structure.

What kinds of creators do you not work with?

Mostly a question of fit. We pass when we don't think we can be useful, when the audience and the ambition don't line up, or when we'd struggle to defend the work in public. We try to be honest about it early.

Talk to us

If you've ever wondered what the next ten years of this looks like — not the next ten posts — we should talk.

First conversation is free, frank, and held under NDA if you'd like. No deck. No pitch.