Influencer marketing is hard because most of it is sold on reach. We sell it on signal — the slow, unsexy work of understanding whose audience is yours, and why.
From mega-cast names to the 30k-follower account that runs your exact category — sourced, modelled and stress-tested before they're presented.
Overlap with your customer base. Affinity with your competitive set. Real signal on whether this audience can be moved.
What to brief. What to leave loose. Where to insist on craft and where to lean into a creator's instincts. The boring decisions that decide outcomes.
Fair rates. Clean rights. Usage windows that don't blow up six months later. We sit on both sides of the table — and we tell you when you're overpaying.
From light-touch shot lists to fully produced campaigns. We protect the creator's voice — that's the asset you're paying for.
Pre-period baselines, post-campaign attribution, brand-lift reads where they're warranted. Honest about what's measurable. Honest about what isn't.
A workable rhythm — not a 60-slide methodology deck. We're built to start within a week.
One conversation. We get to what you're actually trying to move — not what the brief template asked.
We build a working picture of who you need to reach and the conditions under which they buy. This is the artefact the rest of the work answers to.
A defensible shortlist — usually 6–12 names, each scored against your audience model, plus the case for and against. You see the working.
The campaign frame — formats, sequencing, what to test. Signed off before any creator is approached.
Negotiation, contracting, production, approvals, scheduling, crisis protocols. The bit no one wants to do, done.
What worked, what didn't, what we changed our mind about. Written down, so the next round is sharper.
Send us the brief — we'll tell you within a week whether we'd take it on, and if not, who probably should.